Excellence.com possesses immediate brand equity that will save millions of dollars and years of brand-building to be associated with the true meaning of excellence (see JD Power, for example). Excellence is the single word that is universally recognized and says it all.
Excellence means greatness — the very best. Achieving Excellence is never easy to do. Excellence is a quality that people really appreciate, because it's hard to acheive and sustain. Excellence is the attribute of excelling - of being truly the best at something. (Vocabulary.com)
The market recognizes the value of a super-premium domain name that is important to the strategic purpose of a well-funded buyer/user.
Voice.com was purchased for $30 million (in cash). No ongoing business was included in the sale. This was a purchase of the name only.Read it